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2018- 2021


Bachelor of Science

Information Communication & Technology, Cum Laude

GPA: 3.651

Tallahassee, FL

Professional skillset


Teamwork & Collaboration

UX/UI Design (Web & App)

Website Design (Wordpress,

Shopify, Wix, Squarespace)

Organization & Ability to Meet Deadlines

Digital Marketing Analytics

Social Media Marketing



English (fluent)

French (intermediate, conversational)

Spanish (native)

Computer languages: HTML, CSS, and Java

Instagram - Styled Experience Feed


Zesty Paws


March 2022 - Present

E-Commerce & DTC Coordinator

Zesty Paws

  • Upload and manage products in Shopify eCommerce platform and Chewy eCommerce platform

  • Contribute to strategies that help achieve sales and conversion growth

  • Communicate website performance and customer experience metrics, while optimizing site operations and identifying areas of improvement on PDPs

  • Manage reporting and tracking of KPIs and business goals

  • Publish new product launches, promotions, sales opportunities

  • Conduct A/B tests

DTC Web Design Manager

Zesty Paws

  • Developed creative strategies and assets for DTC and Ecommerce teams including Amazon +, Facebook paid ads, web banners, mobile, email, video, etc. for Zesty Paws brand and 3 other sub-brands of parent company (H&H Group).

  • Led meetings and relationship management with agencies to review paid ads performance, website development work, etc.

  • Created all digital assets using Adobe Cloud Applications (Photoshop, Illustrator, Lightroom, etc.)

  • Exceeded SMS and email revenue goals by a weekly average of 41% via Attentive and Klaviyo.

  • Project managed and designed new website ( via Shopify.

  • Created and optimized all email flows, creative assets, and built emails on Klaviyo for 93,000+ subscribers, and 15,000 SMS subscribers on Attentive.

  • Contributed to 74% YOY growth on DTC





June 2021 - March 2022

Web Designer


  • Manage and maintain company website on WordPress; Create new pages, blog posts, landing pages, automated emails to clients, etc. Integrate company's CRM (Hubspot) to everything on the company website in order to track user data and analyze all web activity (CTA's, tracking URL's/ UTM links, etc.)

  • Research strategies, run campaigns, perform A/B testing, and analyze results in an effort to increase traffic, lower website bounce rate, and convert clicks to deals.

  • Work closely with sales and marketing team to bring their vision to life on the company website.

  • Use CSS and HTML to create the ultimate college admissions website and stay on brand with the company's aesthetic.

Marketing Coordinator


  • Create monthly social media calendars that include outer copy, imaging, hashtags, and other applicable attributes

  • Conduct market research to determine trends and ideate marketing strategies

  • Assist with developing structured content drafts, including blogs and other

  • Conduct YouTube video recording, editing, and publishing.

  • Source influencer partnerships with industry experts and/or individuals connected to our industry

  • Develop and maintain newsletters, emails, social media campaigns

  • Contribute to marketing and creative brainstorming initiatives

  • Identify and propose internal/external ideas and initiatives to help promote Prepory

Tallahassee, FL



December 2020 - April 2021

UX/UI Intern


  • Build and design apps for a variety of clients via Sketch design software, design websites and create logos for applications created as needed.​

  • Create necessary documentation and pitch packets for apps being built; perform user testing across all apps and websites to find and fix errors. 

Strategy & Content Developer


  • Collaborate on and compose social media playbook for 5+ client’s following accounts: Facebook, Instagram, LinkedIn, Twitter. 

  • Create graphics and content, along with copy, for 5+ accounts using Canva and/or Photoshop when necessary. Manage accounts via Hootsuite.

  • Strategize and research new clients.

Tallahassee, FL



August 2020 - April 2021

Assistant Director

Strike Magazine

  • Work closely with and assist Director in scheduling shoots for every team member/group, getting makeup artists and photographers for shoots, and act as a point of reference for every team member. 

  • Additionally, plan 1 shoot,  choosing the name, theme, wardrobe, model(s), location, and photographer. 

Tallahassee, FL




March 2020 - March 2021

Digital Coordinator & Cultural Chair

The Hispanic Honor Society at Florida State University

  • Act as historian for the honor society, taking photographs and creating graphics and content for social media accounts via Canva. 

  • Increased followers on Instagram by 42% in 3 months.

  • Planned events representative of our Hispanic culture for all 150+ members, 3 or 4 times a semester. 

Tallahassee, FL



October 2019  - December 2020

Senior Marketing Intern

Cayer Behavioral Group

  • Develop digital media and content for company’s social media accounts like Instagram, Facebook, Twitter, and LinkedIn - Increased followers on Instagram by 30% in 6 months after implementation of campaign.

  • Create marketing materials such as shirts, brochures, logos, advertisements, flyers, etc. Take and edit company headshots, make and edit company promotional videos via iMovie.

  • Help build and develop company website via WordPress using HTML and SEO, manage and oversee social media analytics using platforms like Hootsuite, Google Ads, and WordPress. 

  • Hire, train, and oversee team of marketing interns (1-3 at all times).

  • Plan and host companywide events for 90+ people usually (holiday parties, back-to-school kickoff party). 

Tallahassee, FL



August 2018 - December 2018

Special Events & Marketing Intern

The Institute for Nonprofit Innovation and Excellence

  • Develop graphics/videos, maintain reports/ spreadsheets using programs like Microsoft Office, Google Applications, & Canva.

  • Plan and execute all company events, from small educational classes (~20 people) to annual regional conference (~150 people).

  • Promote company events through platforms like Facebook, LinkedIn, Hootsuite, MailChimp, Instagram, Twitter, etc.   

Tallahassee, FL

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